The Human Node Project (HNP) is an blockchain-based online experience that looks to create a curated collection of individuals who want to do “good” in the world, and act with good intentions.
Client:
HumanNodeProject
Industry:
Blockchain
Involvement:
Creative Direction // Product Concept & Strategy // Product Design // UI/UX Design // Development
The Human Node Project is one where design decisions are led by an ever-changing narrative from the “future”. This narrative paints a picture of what is to come and why we need to start a “for good” initiative.
Starting at Chapter 1 and growing in complexity as the story unfolds, we wanted to follow the evolution of computers, so it was only natural that we started at square one with text-focused interfaces.
Blockchain based nodes act as usernames. Each node is unique and will change depending on the suers actions.
Nodes will start off simple with slight variations, but would expand change as the story progresses.
During our design process, we fully embraced the "text-based" interface to remain true to the evolution of computer software and operating systems. However, as we designed the user journeys, it became obvious we were prioritizing aesthetics over experience and accessibility, which we wanted to avoid.
So, we explored a hybrid version instead. This version is text-led, but also allows for the more typical, modern web-page interactions that we are all accustomed to.
Traditional "Text-Based" interfaces, vs a hybrid version that is much more user-friendly.
The hybrid approach improved usability, whilst also reducing total page count by about 60%